Shots Toys
Shots Toys is the retail name for Shots Media BV, a Dutch adult toy manufacturer and distributor headquartered in Beneden-Leeuwen, Netherlands with a distribution branch in Los Angeles. Shots is one of the largest adult toy companies in the world, operating approximately 40 proprietary sub-brands covering around 3,000 products, with 300 to 500 new own products added annually. The brand supplies more than 15,000 products across all categories from its own warehouse stock. Shots has operated in the European market for more than 20 years and distributes globally including to Australia.
Shots Toys Quick Facts
- Company: Shots Media BV, Beneden-Leeuwen, Netherlands
- Distribution: Worldwide, including Los Angeles branch for Americas and Australia
- Scale: Approx. 40 proprietary sub-brands; approx. 3,000 own products; 300 to 500 new products annually
- Key Sub-Brands at Lovva: RealRock (realistic dildos), Chrystalino (borosilicate glass), Ouch! (BDSM and bondage), Sono (vibrators), Fist It (fisting toys and lubricant), Pumped (pumps), ElectroShock (electro-stimulation), Irresistible (vibrators), S-Line (novelty TPR toys)
- Materials across range: Dual-density silicone (RealRock Ultra), phthalate-free TPE (RealRock Crystal Clear), hand-blown borosilicate glass (Chrystalino), silicone (Ouch!, Irresistible), TPR (S-Line)
Why Buy Shots Toys
- Shots Toys operates one of the most complete sub-brand portfolios in the adult toy industry, which means a buyer can source products across every major category from a single manufacturer with consistent quality standards applied across all lines. The RealRock range covers realistic dildos at multiple price points and material tiers. Chrystalino covers borosilicate glass. Ouch! covers BDSM and bondage from beginner to advanced. Fist It covers fisting-specific toys and lubricants as a dedicated line rather than an afterthought. Pumped covers penis and body pumps. ElectroShock covers electro-stimulation with a dedicated product family. Having a brand that builds focused sub-lines for each specialist category means the products within each line are designed with that use case in mind rather than being generic carryover designs from a broader range.
- The RealRock Ultra dual-density silicone dildos use a thermo-reactive construction that responds to temperature, becoming softer when warmed and firmer when cooled, which is a feature normally associated with borosilicate glass or stainless steel toys rather than silicone. Standard silicone dildos have a fixed density throughout and do not respond meaningfully to temperature changes. RealRock Ultra uses a dual-density construction with a silicone skin exterior over a denser inner core, and the thermo-reactive property allows the outer layer to soften in warm water or a microwave (maximum 30 seconds) and firm in a refrigerator. This gives the buyer control over material feel within a single product, combining the temperature-play capability of glass or metal with the soft skin feel of premium silicone. All RealRock Ultra models include a sturdy suction cup base.
- Chrystalino borosilicate glass toys are compatible with all lubricant types including silicone-based and oil-based lubricants, making them one of the few toy materials that does not restrict lubricant choice. Silicone toys require water-based lubricant only. TPE and TPR toys require water-based lubricant only. Borosilicate glass is non-porous, non-reactive, and compatible with all lubricant formulations. Chrystalino products are hand-blown and cover dildos, anal toys, wands, and probes in multiple shapes and colourways. Beyond lubricant compatibility, borosilicate glass holds temperature reliably after warming in water or cooling in a refrigerator, can be fully sterilised, has an indefinite lifespan when stored correctly, and produces a firm, smooth internal sensation distinct from silicone or TPE.
- Ouch! by Shots covers BDSM and bondage as a dedicated sub-brand with products spanning beginner accessories through to specialist restraint hardware, which means there is a coherent range to progress through rather than a handful of unrelated bondage items. Ouch! products include restraints, collars, paddles, blindfolds, gags, glow-in-the-dark bondage accessories, and prostate stimulators. The brand extends into electro-stimulation under the ElectroShock by Shots sub-brand. For buyers who are new to BDSM and want to build up a compatible set of accessories from a single brand, the Ouch! range provides that progression structure. For buyers who are more experienced, specialist categories like the prostate massager range and the glow-in-dark novelty line add variety within a trusted brand.
- The Fist It by Shots sub-brand treats fisting as a specialist category with dedicated lubricants and toys designed specifically for that use case, rather than simply labelling a standard large dildo as fisting-appropriate. Fisting requires lubricants with specific viscosity, long-lasting formulas, and high volume capacity that standard water-based lubricants do not provide. Fist It lubricants are formulated specifically for this application. The product line covers lubricants alongside compatible toys sized and shaped for hand and large-object insertion. Having a brand that combines the lubrication and the toy side of fisting as a unified product family means each element is designed to complement the other.
Shots Toys Sub-Brand Guide
RealRock Ultra is the dual-density thermo-reactive silicone realistic dildo range. The outer silicone skin responds to temperature, becoming softer when warmed and firmer when cooled. Inner dual-density construction provides a firm core with a realistic outer feel. All models include a sturdy suction cup. Available with or without balls. Phthalate-free and latex-free. Available in flesh, brown, and black colourways across multiple sizes.
RealRock Crystal Clear is the transparent TPE realistic dildo line. Crystal clear non-porous TPE provides a see-through effect while delivering a soft, realistic feel. All models include a suction cup. Phthalate-free and latex-free.
Chrystalino by Shots is the hand-blown borosilicate glass toy line. Products cover dildos, anal toys, wands, and probes in multiple shapes and colourways. Borosilicate glass is non-porous, hypoallergenic, sterilisable, compatible with all lubricant types, and suitable for temperature play. The glass is polished smooth with no rough surfaces. Suitable for both vaginal and anal use depending on shape. Products with a flared base are harness-compatible. Firm with no flex.
Ouch! by Shots is the BDSM and bondage sub-brand. Products include restraint sets, wrist and ankle cuffs, collars, leashes, blindfolds, paddles, gags, glow-in-the-dark bondage accessories, and prostate stimulators. Prostate stimulators are made from silicone with remote control and 10 vibration patterns. The glow-in-the-dark sub-line extends the range with novelty bondage pieces. Nickel-free hardware on restraint items.
ElectroShock by Shots is the electro-stimulation sub-brand, covering electro-sex toys, pads, and accessories designed for electrical stimulation play.
Irresistible by Shots is the premium vibrator sub-brand. Products include the Desirable vibrator, which uses an F1 motor with 10 vibration modes and a flexible tip, and other rechargeable silicone vibrators in the line.
Sono is the Shots vibrator range covering a broad selection of vibrators across clitoral, internal, and dual-stimulation formats in body-safe materials.
Fist It by Shots is the fisting-focused sub-brand covering specialist lubricants formulated for high-volume fisting use alongside large-format toys designed for this specific application.
Pumped by Shots is the pump sub-brand, covering penis pumps and body pumps.
S-Line by Shots is the humorous novelty TPR toy line, with character-themed designs including the Nurse, Teacher, French Maid, Dirty Cop, and Stewardess. Made from top-quality phthalate-free TPR in distinctive packaging.
Browse the complete Shots Toys collection at Lovva for all available products across sub-brands.
Material Guide for Shots Toys Products
Dual-density silicone (RealRock Ultra): Non-porous, thermo-reactive outer layer, compatible with water-based lubricant only. Can be warmed or cooled for temperature variation. The silicone skin requires water-based lubricant to protect the surface.
TPE (RealRock Crystal Clear): Non-porous, phthalate-free, soft and transparent. Compatible with water-based lubricant. Keep away from oils and oil-based lubricants to maintain clarity and material integrity.
Borosilicate glass (Chrystalino): Non-porous, hypoallergenic, sterilisable, compatible with all lubricant types including silicone-based and oil-based. Holds temperature well for cold or warm play. Check for chips or cracks before each use and discard if damaged. Firm with no flex.
Silicone (Ouch!, Irresistible, Sono): Non-porous, compatible with water-based lubricant only. Sterilisable by boiling or toy cleaner.
Goes Well With
Water-based lubricant is the safe default for all Shots Toys silicone and TPE products. Chrystalino glass toys accept all lubricant types. Browse the Lubes collection at Lovva for compatible water-based options.
For Fist It products and other anal or fisting-specific Shots Toys, browse the Anal Lubes collection for suitable high-volume, thick-formula lubricants.
For Ouch! BDSM accessories, browse the full BDSM collection at Lovva for complementary bondage and restraint products across all brands.
Read Up
For guidance on introducing new toys and accessories to a partner or building a shared kit, the Lovva blog article on how to introduce sex toys to your partner covers communication and building comfort with new intimate experiences.
Shop Shots Toys at Lovva
Lovva stocks Shots Toys products across RealRock, Chrystalino, Ouch!, ElectroShock, Irresistible, Sono, Fist It, Pumped, and S-Line sub-brands. All orders ship in discreet, unbranded packaging with fast delivery across Australia and worldwide. Browse the complete Shots Toys collection above.
Shots Toys is the retail name for Shots Media BV, a Dutch adult toy manufacturer and distributor headquartered in Beneden-Leeuwen, Netherlands with a distribution branch in Los Angeles. Shots is one of the largest adult toy companies in the world,...
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Frequently asked questions
What is Shots Toys and where is it based?
Shots Toys is the retail name for Shots Media BV, a Dutch adult toy manufacturer and distributor headquartered in Beneden-Leeuwen, Netherlands, with a distribution branch in Los Angeles covering the Americas and Australia. The company operates approximately 40 proprietary sub-brands with around 3,000 own products and adds 300 to 500 new products to its range annually. It also distributes more than 15,000 external products. Shots has been in the European adult product market for more than 20 years and is one of the largest adult toy companies in the world by product range.
What are the main Shots Toys sub-brands and what do they cover?
Shots operates a large portfolio of focused sub-brands. RealRock covers realistic dildos in dual-density thermo-reactive silicone (RealRock Ultra) and transparent non-porous TPE (RealRock Crystal Clear). Chrystalino covers hand-blown borosilicate glass toys for vaginal and anal use. Ouch! by Shots is the BDSM and bondage sub-brand covering restraints, cuffs, collars, paddles, gags, and prostate stimulators. ElectroShock by Shots covers electro-stimulation products. Fist It by Shots is a dedicated fisting lubricant and toy line. Pumped by Shots covers penis and body pumps. Irresistible and Sono cover vibrators. S-Line is the humorous novelty TPR character toy line. Each sub-brand focuses on its specific product category with materials and designs chosen for that use case.
What makes RealRock Ultra dildos different from standard silicone dildos?
RealRock Ultra uses a dual-density construction with a silicone skin exterior over a denser inner core, combined with a thermo-reactive property that most silicone dildos do not have. When warmed in water or a microwave (maximum 30 seconds), the outer layer becomes softer and more pliable. When cooled in a refrigerator, it firms up. This gives buyers the temperature-play capability normally associated with glass or metal toys, combined with the lifelike skin feel of silicone. All RealRock Ultra models include a sturdy suction cup for hands-free use. They are phthalate-free, latex-free, and available in flesh, brown, and black colourways.
What are the advantages of Chrystalino borosilicate glass toys?
Chrystalino toys are hand-blown from borosilicate glass, which is non-porous, hypoallergenic, and fully sterilisable. Glass is compatible with all lubricant types including water-based, silicone-based, and oil-based, which is not the case with silicone or TPE toys. Chrystalino glass holds temperature reliably: warm it in water for a warming play experience or cool it in a refrigerator for a firm, cool sensation. The glass is polished smooth with no surface irregularities, producing a sleek, firm internal sensation distinct from soft materials. Glass toys have an indefinite lifespan when stored carefully and inspected for chips or cracks before each use. The firm, non-yielding surface is preferred by users who want precise internal stimulation without material flex.
What is Fist It by Shots and who is it designed for?
Fist It by Shots is a dedicated fisting-focused sub-brand covering both specialist lubricants and compatible toys. Fisting requires lubricants with high viscosity, long-lasting formulas, and sufficient volume to maintain coverage during extended sessions, which standard water-based lubricants do not adequately provide. Fist It lubricants are formulated specifically for this application. The product line also covers large-format toys sized and shaped for hand and large-object insertion. The sub-brand is designed for buyers who engage in fisting or progressive size training and want lubricants and toys that are specifically built for those demands rather than adapted from general-purpose products.