Privacy policy

LOVVA (“we”, “us”, “our”) operates this website and online store to provide you with a seamless and personalised shopping experience (the “Services”). Our store is powered by Shopify, which enables us to securely offer products, features, and services to our customers.

This Privacy Policy explains how we collect, use, and share your personal information when you access or use our Services, including when you make a purchase or contact us.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

“Personal information” refers to any data that identifies you or can reasonably be linked to you.

Depending on how you interact with our store, we may collect:

  • Contact details: Name, billing/shipping address, phone number, email

  • Payment information: Credit/debit card details, billing data, transaction records

  • Account information: Username, password, preferences, settings

  • Order & activity data: Products viewed, cart activity, wishlist items, purchases, returns

  • Customer support data: Messages, emails, or inquiries you send to us

  • Device information: IP address, browser type, device identifiers

  • Usage data: How you browse, interact, and navigate our website

We may also derive insights from this data to better understand your preferences.

How We Collect Your Information

We collect personal information through:

  • Direct interactions: When you create an account, place an order, or contact us

  • Automated technologies: Cookies, tracking tools, and analytics when you browse our site

  • Service providers: Partners who help operate our store (e.g., payments, shipping)

  • Third parties: Marketing partners or integrations you interact with

How We Use Your Information

We use your personal information to:

Provide and Improve Our Services

  • Process payments and fulfil orders

  • Manage your account and preferences

  • Provide customer support

  • Offer personalised recommendations

  • Improve website functionality and experience

Marketing and Advertising

  • Send promotional emails, offers, and updates

  • Display relevant ads based on your activity

  • Retarget products you’ve viewed or added to cart

Security and Fraud Prevention

  • Protect your account and transactions

  • Detect and prevent fraud or misuse

  • Maintain a safe shopping environment

Communication

  • Respond to inquiries and support requests

  • Send order confirmations and updates

Legal Compliance

  • Meet legal obligations

  • Respond to lawful requests

  • Enforce our policies and terms

Sharing Your Information

We may share your information in the following situations:

  • Service providers: Payment processors, shipping partners, IT providers

  • Shopify & integrations: To operate and optimise our store

  • Marketing partners: For advertising and analytics purposes

  • With your consent: For example, social media integrations

  • Business transfers: In case of mergers, acquisitions, or restructuring

  • Legal requirements: If required by law or to protect our rights

All third parties are expected to handle your data responsibly.

Shopify & Platform Processing

Our store is hosted by Shopify. Shopify processes certain personal data to operate and improve the platform.

This may include transferring your data internationally and using it to enhance features across Shopify stores.

To learn more, please visit Shopify’s Privacy Policy:
https://privacy.shopify.com

Third-Party Links

Our website may contain links to third-party websites or platforms. We are not responsible for their privacy practices. We recommend reviewing their policies before sharing any personal information.

Children’s Privacy

Our Services are not intended for individuals under the legal age in their jurisdiction. We do not knowingly collect data from children.

If you believe a child has provided us with personal information, please contact us to have it removed.

Data Security & Retention

We take reasonable measures to protect your information, but no system is completely secure.

We retain your data only as long as necessary to:

  • Provide our Services

  • Meet legal obligations

  • Resolve disputes

  • Enforce our policies

Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data

  • Receive a copy of your data (data portability)

  • Opt out of marketing communications

You can unsubscribe from promotional emails at any time. Transactional emails (e.g., order updates) will still be sent when necessary.

To exercise your rights, contact us at info@lovva.store.

Complaints

If you have concerns about how your data is handled, please contact us.

You may also lodge a complaint with your local data protection authority if applicable.

International Data Transfers

Your information may be processed outside your country of residence.

Where required, we use appropriate safeguards such as standard contractual clauses to ensure your data remains protected.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

Any updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact:

Email: info@lovva.store